Swatch x FIT | 2021
In the Fall of 2021, I graduated from a UI Design career-accelerator program at the Fashion Institute of Technology. I learned how to master user interface systems, design workflows, and prototyping in Figma, while also producing a dynamic final project, Swatch X FIT. Through extensive research and design exploration, I redesigned Swatch’s desktop and mobile website to improve the site’s usability, functionality, and aesthetic. The new visual system brings the Swiss made watch company’s personality to life— it’s whimsical, colorful and bold. This eye catching design uses vibrant geometric shapes and clean typography to simplify the UI, allowing customers to easily navigate through key digital experiences.