Macy’s Loyalty Program | 2019-2025
Coming soon

spring & summer campaign

I designed marketing emails, landing pages, web banners, & direct mail pieces for the Macy’s Spring & Summer campaign, increasing engagement for new & existing loyalty members.

holiday Star Pass Mailers

Over 20 million of Macy’s most engaged customers received this holiday printed mailer which included their Star Pass coupons. I was responsible for typesetting the layouts, creating digital artwork, as well as preparing the design files for print production.

everyday earn campaign 2020

Collaborating with legal, marketing, and copy team partners, I played a major role in the relaunch of the 2020 Macy’s Loyalty Everyday Earn integrated marketing campaign. I designed web pages, marketing emails, printed mailers, and an updated icon library, driving further engagement for Star Rewards members.