Hot Wheels 50th Anniversary | 2018-2019
In honor its 50th anniversary, Hot Wheels ran a year-long campaign to celebrate the brand’s iconic history and culture. I developed a range of supporting media for the campaign, including the launch of a new anniversary website, branded videos showcasing key moments in Hot Wheels history, and digital assets for web and social platforms to promote the Hot Wheels Legends 50th Anniversary Tour. The tour targeted fans, car collectors, and families across the U.S. to participate in unique car shows and was one of the brand’s greatest successes in 2018.