Fisher-Price | 2017-2019
I had the opportunity to bring the Fisher-Price digital experience to life by creating site assets for fisher-price.com, redesigning the Fisher-Price email newsletters, as well as being a lead designer on the brand’s social content creation team. Targeting millennial moms, I designed engaging social content that made Fisher-Price one of the top-performing brands within the Mattel portfolio.

Fisher-Price.com

I created a digital guide for Fisher-Price.com, outlining the design rules for the site’s digital assets–web banners, tiles, and article header images. I was responsible for updating web tiles and banners with relevant and interesting content as well as designing cover images for all parenting articles.

e-mail newsletters

Beginning with wireframing, I developed the overall UX design for Fisher-Price’s responsive newsletters which provide parents with articles, trending toys, and DIY activities for their preschoolers. .

Fisher-Price + facebook

Tasked with creating relatable, humorous, and culturally-relevant digital content for Fisher-Price’s Facebook profile, our content strategy was to depict Fisher-Price as a trusted companion to young parents as they struggle with the joys of child rearing. Putting mom at the forefront of our design thinking, we drove social engagement through the creation of DIY videos, memes, quotes, giveaways, and other relatable content. I was responsible for assisting in brand photoshoots as well as designing a range of static and animated graphics/videos.

Fisher-Price + instagram

The micro-content featured below is intended to be consumed in under 10 seconds as it showcases Fisher-Price products in playful and captivating ways.

Fisher-Price + Pinterest

I designed parenting article drivers for Fisher-Price’s Pinterest profile that range from birthday party ideas, to DIY crafts, and coloring pages.