Barbie | 2018-2019
To support Barbie’s 2018 campaigns, including Barbie “You Can Be Anything” and “Cooking & Baking”, I developed both parent-targeted social content for Facebook and Instagram as well as child-geared content for Barbie’s PopJam channel.

barbie + popjam

I developed a collection of fun and engaging branded digital assets for Barbie’s PopJam channel, a social media platform created just for kids. The interactive designs range from activities, games, and puzzles where kids can draw directly on their devices and share content with friends.

barbie + facebook

To further drive social engagement, I designed parent-targeted social content for Barbie’s Instagram and Facebook pages. The featured work below includes a video promoting the new Barbie Dreamhouse App, as well as a series of Barbie Holiday Gift Guide videos.

barbie + instagram

I assisted in the art direction of Barbie photoshoots, including the creation of an edible DIY Barbie Dreamhouse completely made out of sugar. This shoot turned into social content for Barbie’s Instagram page which helped boost social engagement for the brand. Take a look below for a special behind the scenes photo of the edible dreamhouse!